{"id":4507,"date":"2022-04-30T10:45:28","date_gmt":"2022-04-30T10:45:28","guid":{"rendered":"https:\/\/rimar.eu\/news\/nuovo-logo-stessa-identita\/"},"modified":"2022-07-16T08:44:38","modified_gmt":"2022-07-16T08:44:38","slug":"new-logo-same-identity","status":"publish","type":"news","link":"https:\/\/rimar.eu\/en\/news\/new-logo-same-identity\/","title":{"rendered":"NEW LOGO, SAME IDENTITY"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">The end of 2021 and 2022 are eventful and meaningful years for Rimar.<\/p>\n<p style=\"text-align: center;\">Like a chrysalis hatching into a beautiful butterfly,<br \/>\nwithout abandoning its own identity,<br \/>\nRimar is also evolving.<\/p>\n<p style=\"text-align: center;\">Having taken the decision to renew our logo, we went in search of something that would distinguish<\/p>\n<p style=\"text-align: center;\">us on the market and best represent us.<\/p>\n<p style=\"text-align: center;\">Textile furniture, and in particular upholstered beds, are our core business for us.<br \/>\nMade with the utmost craftsmanship, finished down to the smallest detail and, above all, models<br \/>\ncustomised to the customer&amp;#39;s taste, products that have made our brand increasingly important, well-<\/p>\n<p style=\"text-align: center;\">known and appreciated.<\/p>\n<p style=\"text-align: center;\">We wanted to convey all this in the new logo, and the transformation process was completed last<\/p>\n<p style=\"text-align: center;\">December, and presenting to the national and international markets<\/p>\n<p style=\"text-align: center;\">the<strong> new Rimar brand<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone size-large wp-image-4497\" src=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/RIMAR_logo-new_a-colori-1024x384.jpg\" alt=\"\" width=\"400\" height=\"auto\" srcset=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/RIMAR_logo-new_a-colori-1024x384.jpg 1024w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/RIMAR_logo-new_a-colori-300x112.jpg 300w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/RIMAR_logo-new_a-colori-768x288.jpg 768w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/RIMAR_logo-new_a-colori.jpg 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Rimar employs a classic font, the Bodoni, which is cut into its height<\/p>\n<p style=\"text-align: center;\">creating a horizontality traceable to the outline of the bed, with the first letter, the &#8211;<strong>R<\/strong>&#8211; becoming<\/p>\n<p style=\"text-align: center;\">upholstered headboard and ends with the other &#8211;<strong>r<\/strong>&#8211; as the footboard.<br \/>\nThe payoff is added to the logo: &#8211;<strong>let it bed<\/strong>-, clarifying the nature of the brand.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"row d-flex justify-content-center\">\n<div class=\"col-md-4 text-center\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4500\" src=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/LOGO-CUT-OUT.jpg\" alt=\"\" width=\"300\" height=\"auto\" srcset=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/LOGO-CUT-OUT.jpg 790w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/LOGO-CUT-OUT-300x173.jpg 300w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/LOGO-CUT-OUT-768x443.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/div>\n<div class=\"col-md-4 text-center\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4503\" src=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/Letto.jpg\" alt=\"\" width=\"300\" height=\"auto\" srcset=\"https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/Letto.jpg 790w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/Letto-300x174.jpg 300w, https:\/\/rimar.eu\/wp-content\/uploads\/2022\/04\/Letto-768x446.jpg 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/div>\n<\/div>\n","protected":false},"featured_media":4510,"template":"","class_list":["post-4507","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rimar.eu\/en\/wp-json\/wp\/v2\/news\/4507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimar.eu\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/rimar.eu\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimar.eu\/en\/wp-json\/wp\/v2\/media\/4510"}],"wp:attachment":[{"href":"https:\/\/rimar.eu\/en\/wp-json\/wp\/v2\/media?parent=4507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}